A fresh outlook on Lübeck
In the heart of Lübeck, the city known for marzipan, postcard romance, and tradition, a new wave of creativity is brewing. Alexander Lachmann, a creative director for text and concept, as well as an artist, is set to present his second exhibition titled "Word on Image."
Starting September 19th, Lachmann's work will be displayed in the storefront window at Breite Straße 43, the former Zara location. The exhibition will feature new pictures, stories, and perspectives, with changes made every few weeks.
Lachmann, known for his work in advertising and art, takes words seriously. His columns are sharp, pointed, and sometimes brutally honest, yet always charming. His art is no exception, as he invites visitors to stop by, look in, and reflect.
The artist's art website, alexanderlachmann.de, is currently under construction. For those who wish to delve deeper into his work, his advertising website can be found at www.iwrotethisshit.com. Another of Lachmann's websites is einwortsagtmehralstausendbilder.de.
The exhibition is not a traditional window display for consumer goods, but a thought experiment on art. Vacancy is not considered art, but transforming it is not difficult and involves doing, getting involved, and showing.
Lachmann's work can also be found online via Google Maps. The city of Lübeck is seen as a space of possibilities by some of its inhabitants, who want it to be more than just marzipan, postcard romance, or tradition. The goal is to create a livable, lovable, and open city where people can stop, marvel, and reflect.
Lachmann's second exhibition of his series "Word on Image" promises to be an exciting addition to the cultural landscape of Lübeck. Stay tuned for further updates on the exact date of the exhibition.
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