Art Exhibition Makes Debut in Town: Now Running from a Recognizable Transport Truck
Mobile Art Gallery U-Haul Gallery Shakes Up the Art World with Inaugural U-Haul Art Fair
U-Haul Gallery, a unique commercial art gallery based in New York, is set to disrupt the art world with its innovative approach to exhibitions. Founded by James Sundquist and directed by Jack Chase, the gallery uses U-Haul trucks as traveling exhibition spaces, challenging the traditional gallery and art fair models [1].
This mobile approach reduces the high costs associated with conventional gallery spaces and art fairs, making art showing more inclusive and accessible to a wider range of artists and audiences. By transforming everyday moving vehicles into galleries, U-Haul Gallery disrupts the norm of static, high-rent venues and offers a novel, mobile platform that can reach different neighborhoods and communities [1].
The upcoming U-Haul Art Fair, launching in September, will continue this ethos of accessibility and mobility. The fair will feature 10 exhibitors comprising galleries and independent curators, showcasing artworks that would be difficult to show in conventional galleries due to financial difficulties [1].
U-Haul Art Fair will take place concurrently with Armory Show, running from September 5-7 in New York's West Chelsea neighborhood. This event aims to amplify U-Haul Gallery's habit of working within public space and manufacturing exhibition space [1].
Inside the U-Haul trucks, white gallery walls are installed using the protective wooden railing found inside each truck. Additional lights are run from the power outlet in the dashboard of U-Haul trucks for U-Haul Gallery [1].
Jack Chase, the curator of U-Haul Gallery, believes that the traditional white cube has run its course, and there is an appetite for new and energetic forms of presentation, especially in the white cube capital of the world [1]. The U-Haul Art Fair is a response to art fairs falling flat amid major market shifts, posing an alternative to the contemporary exhibition format and offering a more inclusive and accessible model [1].
U-Haul Gallery has already demonstrated its commitment to innovation with the pop-up performance "Show of Stolen Goods" by artist Victoria Gill last fall [1]. This event showcased the gallery's ability to bring art to unconventional areas such as sporting events and public parks [1].
As broker fees were recently slashed and New York rent prices continue to rise, the roving model of U-Haul Gallery doesn't seem like such a bad alternative [1]. The gallery utilizes U-Haul trucks with low daily rental costs and mileage fees instead of paying thousands in overhead costs each month for a traditional brick-and-mortar space [1].
With the U-Haul Art Fair, U-Haul Gallery continues to challenge the status quo of the art world, offering a more democratic and accessible platform for art exhibition. Further details on the fair's exact content would require additional sources beyond the provided results [1].
[1] Information sourced from various online articles about U-Haul Gallery and the U-Haul Art Fair.
- The curator of U-Haul Gallery, Jack Chase, advocates for a shift from the traditional white cube gallery model, believing in the appeal of new and energetic forms of presentation, particularly in New York, known as the white cube capital of the world.
- U-Haul Gallery, with its innovative approach, installs white gallery walls in U-Haul trucks using the protective wooden railing found inside each vehicle, and adds additional lights from the dashboard power outlet to create an exhibition space.
- The upcoming U-Haul Art Fair will feature contemporary artworks that might struggle to find a place in conventional galleries due to financial constraints, demonstrating a commitment to accessibility and inclusivity.
- The U-Haul Art Fair, happening simultaneously with Armory Show in September, aims to echo U-Haul Gallery's philosophy of engaging with public space and creating exhibition space.
- Given the recent slash in broker fees and rising rent prices in New York, the mobile and low-cost model of U-Haul Gallery seems an attractive alternative for artists seeking an affordable and accessible platform to exhibit their art.
