Bollywood celebrities gather at the Style Icons Summit 2025, where TTK Prestige reveals its cutting-edge creation - the AirFlip Air Fryer.
In a bold move to redefine the Indian kitchen, TTK Prestige, India's largest kitchen appliances company, has launched the AirFlip Two-in-one Air Fryer, marking a significant innovation in their product line. This launch, which took place at the Bollywood Hungama Style Icons Summit & Awards 2025, was a strategic decision to cater to the modern Indian consumer's desire for products that reflect their identity.
The event, led by actor Chitrangada Singh, along with style icons Nushrratt Bharuccha, Radhika Madan, and Abhishek Banerjee, celebrated kitchens as stylish, expressive spaces. The brand's campaign, **"The Kitchen is the New Red Carpet"**, highlights the evolving perception of Indian kitchens, positioning them as spaces of style, innovation, and modern living, much like a red carpet event where elegance and presence matter.
Historically, Indian kitchens were primarily functional spaces. However, with changing times, they have transformed into centers of lifestyle expression and creativity. TTK Prestige champions this evolution by associating kitchen innovation with glamour and everyday sophistication. Preparing and sharing meals is now a stylish, celebrated moment equivalent to the glamour of red carpet appearances.
The role of style icons in this campaign is pivotal. By bringing Bollywood stars into the fold, TTK Prestige leverages their influence to reinforce that kitchens are no longer just about cooking but are a venue for style and innovation, reflecting the modern Indian ethos.
In addition to the AirFlip Air Fryer, TTK Prestige has also introduced the Svachh range, which is making a cleaner, healthier, and more stylish way of living effortlessly accessible. The brand aims to shift the perception of kitchenware from utility to aspiration.
TTK Prestige's foray into the Indian market began with the launch of The Judge Brand in August 2017. Every Prestige brand product is built on the pillars of safety, innovation, durability, and trust. The brand is also a key partner of the Bollywood Hungama Style Icons Summit & Awards, partnering with a platform honoring fashion, glamour, and cultural influence.
As Indian kitchens undergo a cultural shift, becoming a space of creativity, connection, and style, TTK Prestige is at the forefront of this transformation. For more information about TTK Prestige's products and offerings, please visit [shop.ttkprestige.com](http://shop.ttkprestige.com).
- The AirFlip Two-in-one Air Fryer, an innovation in TTK Prestige's product line, was launched at the Bollywood Hungama Style Icons Summit & Awards 2025, highlighting the evolving perception of Indian kitchens as spaces of style, innovation, and modern living.
- The brand's campaign, titled "**"The Kitchen is the New Red Carpet"**," positions Indian kitchens as stylish, expressive spaces, much like red carpet events, reflecting a shift in the role of kitchens in modern Indian lifestyles.
- TTK Prestige's strategic association with celebrities such as Chitrangada Singh, Nushrratt Bharuccha, Radhika Madan, and Abhishek Banerjee during the event underscores the brand's vision of kitchens as a venue for style and innovation, aligning with the modern Indian ethos.
- Beyond kitchen appliances, TTK Prestige is introducing the Svachh range, aiming to make cleaner, healthier, and more stylish living effortlessly accessible, further shifting the perception of kitchenware from utility to aspiration.
