Brace yourself for Mobilepocalypse! Here are five swift and grubby tactics to safeguard your position in search results
In the digital age, mobile devices have become an integral part of our daily lives, accounting for nearly 60% of total Internet usage. With this shift, the importance of mobile optimization for websites cannot be overstated.
Recently, Google has released a new algorithm update, designed to improve the search experience for mobile users. This update makes mobile optimization a necessity for websites, as non-mobile-friendly sites may experience reduced search engine rankings and Web traffic starting April 22.
According to Chris Lucas, vice president of marketing at Formstack, mobile optimization is crucial for conversion-capture assets. One of the reasons for this is the limited space and difficulty in navigation on mobile sites. By reducing the amount of content on a mobile site, businesses can make it easier for users to find what they're looking for.
Another factor that emphasizes the importance of mobile optimization is the conversion rate. Mobile users who find businesses online have a conversion percentage nearly three times higher than desktop or laptop users, with 70% of mobile searches leading to online action within an hour.
However, a poorly designed mobile site can lead to users not recommending a business. In fact, 57% of users may not recommend a business due to a poorly designed mobile site. To avoid this, companies should focus on creating mobile-friendly web forms and ensuring CTA and all other buttons are large enough to be easily tapped from a mobile device.
Long forms can be daunting on a mobile device, with the average survey containing 22 fields. To address this, smart forms that automatically show or hide questions based on user responses can help. Additionally, positioning the signup form at the top of the landing page, alongside engaging content, can deliver maximum views to the form without requiring page visitors to scroll all the way down.
The most important content should display in the top few pixels of the mobile page to ensure it is visible to users. Moreover, changing the color of the CTA button to an attention-grabbing hue, adding subtle animation, and tweaking button copy to better communicate the value proposition can boost conversion rates.
Offering Social Autofill is another beneficial feature for reducing customer frustration. 64% of users who frequently leave sites due to forgotten login information say it is a feature companies should offer. Social Autofill has the potential to improve the consumer experience by reducing login and password entry time and increasing conversion rates up to 189%.
Companies like Google, Amazon, and eBay have better prepared their websites for the upcoming changes, expecting improved mobile search rankings and increased user engagement as a result. By optimizing their mobile sites, these companies are ensuring they remain competitive in the ever-evolving digital landscape.
In conclusion, mobile optimization is no longer an option but a necessity for businesses looking to improve their search engine rankings, increase user engagement, and boost conversion rates. By following best practices such as reducing content, using smart forms, and offering Social Autofill, businesses can create mobile-friendly web forms that not only meet user expectations but also drive growth in the devices market beyond 2014, with a predicted 54% growth rate for ultramobiles, including tablets, hybrids, and clamshells.
Read also:
- "Wireless Equipment Empowerment by RF Venue at Austin's Stone Church" or "RF Venue's Wireless Equipment Powers Austin Stone Church".
- discovery of substantial 'white gold' reserves worth $540 billion beneath California's Salton Sea, potential game-changer for U.S. energy self-sufficiency confirmed by scientists
- Organic Avocado Mattress for sleep: Essential for a Healthy Rest
- Increase in Green Jobs by 48% in India, primarily fueled by Generation Z and secondary cities: Study reveals
