Brand Crate and Barrel initiates multi-brand gift registry program

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Cracking Open a United Gift Registry Experience - Crate & Barrel's Latest Offering

Crate and Barrel Holdings has shaken up the game with their new combined gift registry program, giving users access to Crate and Barrel, Crate and Kids, and CB2's extensive product assortment in one place. No more hopping between sites, y'all!

How does it work, you ask? Simple! You can add products from different brand sites to your registry. When folks are shopping for gifts, they'll see a single list and can purchase from each individual brand. It's like a gift-giving buffet!

What's more? Users stand to gain perks such as additional discounts, expert consultations, and other chef's specials to their program. According to a press release, these goodies are part of their celebration of life's milestones.

The shared registry is just one of many enhancements since Crate and Barrel announced its multi-year investment plan. The focus is on growth and enriching the customer experience.

"With over a decade of insights from our brands, we know registrants want variety when creating their list," said Ryan Turf, President of CB2. "The Registry at CB2 welcomes our celebrants, whether newly engaged or celebrating another milestone like their first home, to curate a unique, personalized, and memorable gift list with a distinctive set of products."

Now, let's talk about group gifting - theregistry's Party Mode! Registry viewers can combine forces to purchase high-priced items. You can access your registry online or through the Crate and Barrel or CB2 app and enjoy a 15% off coupon applicable to your registry for the next six months. The company is also offering a registry concierge of specialists who can provide one-on-one advice and product recommendations.

The Registry at CB2, The Wedding Registry at Crate and Barrel, and The Baby Registry at Crate and Kids can be accessed in-store and online. Get ready, Canadians! The new CB2 app and an updated Crate and Barrel app will launch in the United States in February 2024, with the shared registry experience coming to Canada in 2024 as well. Rumor has it there might be some in-store events in the future, inviting registrants to check out products.

In August 2023, Crate and Barrel Holdings unveiled a multi-year investment plan aimed at growth and enhancing the customer experience. The retailer has brought on a few new execs and hinted at plans for more tech hires, as well as integrating more business intelligence and customer relationship management teams into the tech division of the company.

Other players in the game include David's Bridal, which offers wedding registry services, and Etsy, which introduced a wedding registry last year following a surge in handmade gift searches. It's a gift-giving free-for-all out there!

Enrichment Insights:

The registry program supports group gifting, making it easier for registry viewers to collectively contribute to items at a higher price point.
Users can access their registry online or through the Crate and Barrel or CB2 app.
The Registry at CB2, The Wedding Registry at Crate and Barrel, and The Baby Registry at Crate and Kids offer privacy controls, allowing users to create registries privately during pregnancy and publish them later.
Users can find registries by name or through alphabetical paginated listings (A-Z with multiple pages per letter).
The registry system potentially accommodates housewarming registries alongside wedding, birthday, and baby registries, indicating multi-category flexibility.
Associates help curate registry items across categories, including advice on popular baby essentials at Crate & Kids.
In addition to physical items, users can choose from digital gift cards and cash fund functionality through gift cards.
Free shipping is offered on registry orders over $49.

With the new update in 2023, Crate and Barrel Holdings has introduced a combined gift registry program, allowing users to access Crate and Barrel, Crate and Kids, and CB2 products in one place.
The Registry at CB2 offers benefits such as group gifting through Party Mode, expert consultations, and additional discounts, all part of celebrating life's milestones.
In 2024, Canadians can look forward to the launch of the CB2 app and an updated Crate and Barrel app, bringing the shared registry experience to the region.
The gift registry system accommodates housewarming registries alongside wedding, birthday, and baby registries, demonstrating multi-category flexibility.
Users can enjoy free shipping on registry orders over $49, and the system also offers digital gift cards and cash fund functionality through gift cards.