Discovered: Top Eco-Friendly Bedding Choice for Earth Month - Uncovering Why Ettitude Stands as the Leading Sustainable Sleep Brand
Earth Month places sustainability at the forefront, yet amidst the greenwashing, a few brands genuinely stand out. One such example is Ettitude, a bedding brand that seamlessly combines eco-friendliness with style and comfort. Founded in 2014 by Phoebe Yu, Ettitude's mission is to revolutionize living spaces by offering sustainable, innovative products [4].
Ettitude's most notable offering is its proprietary CleanBamboo® lyocell, a 100% organic bamboo material processed using a food-grade, non-toxic solvent. This results in premium bedding materials that are not only safe for babies but also offer health benefits to adults [4]. These materials are naturally hypoallergenic, antimicrobial, and Oeko-Tex Class I certified, ensuring a cleaner and healthier sleep environment [4].
Beyond its sustainability efforts, Ettitude has gained a cult following due to its exceptional quality and comfortable feel. The brand's bedding range performs exceptionally well, with a 4.6/5 star rating from over 6,000+ consumer reviews. One of their standout products is the Butter bedding set, which boasts the first-ever fully traceable, closed-loop system for bamboo [5]. This set delivers on its promise of superior performance, providing cooler temperatures, excellent abrasion resistance, and temperature regulation [5].
The brand's commitment to sustainability has earned it B Corp status with a score of 102, a testament to its commitment and legitimacy in a field marked by soft claims [4]. However, it is the feel that truly sets Ettitude apart. The brand notes that its fabrics are the healthiest you can buy, offering a silky-lustrous, cloud-soft feel [5]. This high-quality, eco-friendly bedding does not compromise on comfort - instead, it raises the bar for sustainable sheets.
For instance, Ettitude's Best-Selling Bamboo Lyocell Sheet Set is a popular choice, now available in the new Butter colorway. This product has garnered praise for its ability to promote deeper, more restorative sleep [5]. The credentials may scream "crunchy," but the experience does not - offering a luxurious sleep experience without a steep price tag.
Other popular products from Ettitude include the sleep mask, made from CleanBamboo® fabric for a soft, comfortable fit; the pillowcases, which deliver anti-crease beauty sleep without wrinkles; and the comforter, which provides a breathable build suitable for couples with different temperature preferences [5]. For those seeking a more luxurious feel, Ettitude's PLNTsilkTM collection is a step above, offering a softer, more decadent feel [5].
Moreover, Ettitude takes its commitment to sustainability a step further with "Ettitude Re:new," a pre-loved section where you can purchase gently used bedding and loungewear for a fraction of the cost. If you're already an Ettitude fan, you can also trade in your old sheets to earn $50 towards your next order over $200 [5].
When purchasing new bedding, Ettitude ensures you won't fall for greenwashing in interior design. Their focus on sustainability, paired with their exceptional products, makes them a trusted choice for eco-conscious consumers. Sleep on truly sustainable bedding that you'll choose for its quality - not just for the planet's sake.
- Ettitude's commitment to sustainability extends beyond its bedding, as evidenced by their "Ettitude Re:new" pre-loved section, offering used bedding and loungewear at reduced costs.
- The luxurious PLNTsilkTM collection from Ettitude offers a softer, more decadent feel, while still adhering to the principles of sustainable living.
- The brand's dedication to sustainable living can be seen in their fashion and beauty line, with the sleep mask made from CleanBamboo® fabric providing a soft, comfortable fit.
- In the realm of home and garden, Ettitude's anti-crease pillowcases deliver beauty sleep without wrinkles, ensuring a cleaner and healthier living space.
- Ettitude's Best-Selling Bamboo Lyocell Sheet Set, now available in the new Butter colorway, is not just a trend in art and interior design, but also an example of sustainable living and a step towards a greener lifestyle.
