Enhancement of R'Cebu Market planned for improved presentation of provincial goods
Expansion Plans for R'Cebu Market to Boost Local Producers and Tourism
The Cebu Provincial Tourism Office has announced plans to expand R'Cebu Market, a vital outlet for local producers to showcase and sell their goods. The expansion aims to boost visibility and economic opportunities for provincial producers, aligning with ongoing tourism development efforts in the province [1].
Rowena Lu Montecillo, the newly appointed head of the Cebu Provincial Tourism Office, is recommending the expansion of R'Cebu Market to accommodate more enterprises. The envisioned integration of accommodations and local enterprises in the towns for tourists to stay longer is part of this expansion plan [1].
The expansion plans involve enhancing the market’s capacity and presentation to highlight Cebu’s local goods, making the market a more prominent feature for visitors. This strategic effort aims to link local commerce with tourism offerings, enriching visitor experience and supporting local economies [1].
R'Cebu Market, which has previously been held in various commercial spaces, including Robinsons malls, serves as a crucial platform for local producers. Many of the goods sold at R'Cebu Market are not easily accessible in commercial hubs, making the market a unique destination for visitors [2].
Montecillo plans to sit down with mall operators and stakeholders to finalize the setup and possible adjustments in scheduling or format for R'Cebu Market. However, no specific details about the potential expansion of R'Cebu Market to accommodate more enterprises or the integration of accommodations and local enterprises have been provided [1][3].
The Cebu Provincial Tourism Office is advocating for the continuation and possible expansion of R'Cebu Market. Producers benefit from increased visibility and sales at R'Cebu Market, with many offering tools or packaged experiences in their towns that could make for a more complete and enticing tourism product [1].
No formal discussions have been made yet with Robinsons for future arrangements of R'Cebu Market. The market is currently held in central locations like malls, making the products more accessible to the public [2].
The R'Cebu Market was first launched by the Capitol under the administration of former governor Gwen dolyn Garcia [3]. While other significant development projects in Cebu, such as new malls, infrastructure like the Cebu-Cordova Link Expressway, and hospitality expansions, are underway, the R'Cebu Market expansion specifically focuses on promoting provincial products through an improved marketplace environment that complements Cebu’s tourism [1][3][2].
Despite the lack of specific details about the design, timeline, or funding for the R'Cebu Market expansion, the initiative clearly represents a strategic effort to integrate local cultural and commercial products into Cebu’s tourism circuit, supporting both economic and visitor engagement goals.
The expansion of R'Cebu Market, as proposed by Rowena Lu Montecillo, will not only provide more opportunities for local producers but also create a unique lifestyle destination, blending home-and-garden, shopping, and tourism experiences in Cebu. With the envisioned integration of accommodations and local enterprises, visitors can expect an enriching experience, promoting a sustainable tourism model that supports local economies.
