Expanded Selection of Domestic Animals and Infants Spotlight Growth in Association Wholesale Grocers' Self-Branded Products
Associated Wholesale Grocers (AWG) has announced the arrival of its new private label brand, Pure Wonder, for pet owners, and the introduction of Hello World for parents in the baby care category.
Pure Wonder, inspired by the growing trend of pet humanization and the increase in pet ownership, offers a range of quality products at value prices. The new line includes 11 wet cat-food and 11 wet dog-food items, as well as a relaunched dry-kibble line for cats and dogs. The products cater to a variety of pets, including birds.
The packaging for Pure Wonder has been thoughtfully designed to stand out on shelves, giving the appearance of a true brand. AWG is committed to offering a savings of 20% over national brands without compromising on quality.
The development of Pure Wonder was influenced by the rise in pet ownership and the desire to provide pets with nutritious, affordable food options. Wet food, in particular, is of significance for cats as it aids in hydration. Many of the new wet cat-food and dog-food items will be offered in variety packs, providing customers with the opportunity to try a range of flavours and textures.
AWG's Best Choice private label has been a mainstay in the company's own-brand portfolio since 1985, with over 3,300 products. The new Pure Wonder products complement and build on the existing assortment, further expanding AWG's private label offerings.
In the baby care category, AWG has launched Hello World. This new line aims to establish itself as an expert in baby care with quality and advanced technology. The development of Hello World was influenced by the emotional nature of purchases in the baby category and the desire for products that shoppers can trust.
Data suggests a demand for private-brand products in the baby category, with almost 30% of consumers buying private-brand diapers and almost 50% buying private-brand baby wipes. The specific details about AWG's Hello World line are yet to be disclosed, and further research or direct inquiries to AWG may be necessary for more information.
This strategic expansion by AWG into the pet and baby care categories is a testament to the company's commitment to meeting the diverse needs of its customers while maintaining its focus on quality and value.
- The private label brand Pure Wonder, designed for pet owners, offers a variety of quality pet food products at affordable prices, such as wet cat-food, wet dog-food, and relaunched dry-kibble for pets including birds.
- In the retail sector of home-and-garden and personal-finance, Associated Wholesale Grocers (AWG) has expanded its business with the introduction of Hello World, a new private label brand aimed at providing parents with expert quality and advanced technology baby care products.
- The private label industry has recognized the growing demand for private-brand products, particularly in the baby care category, with almost 30% of consumers purchasing private-label diapers and almost 50% buying private-label baby wipes.
- AWG's strategic expansion into the pet and baby care categories demonstrates the company's ongoing dedication to serving diverse consumer needs while upholding its principles of quality and value in the finance and retail sectors.
