Festival attendees, particularly designers, are expressing anger and dissatisfaction towards the AI-generated posters presented at the event.
In the world of film, AI art is making its mark, though not without stirring up debate and controversy. A recent example of this is the use of AI artwork for the promotional poster of an unnamed film, which has sparked heated backlash from creatives on the r/graphic_design subreddit.
The poster, featuring a model submerged underwater surrounded by plump goldfish, has a distinctly artificial tinge and a Gaussian-blurred quality. Some users have expressed frustration that the poster was approved despite its poor quality, with one Redditor claiming that a more experienced designer could create the poster in less time. The visuals have an uncanny, AI-like quality, leading some to argue that AI cannot compensate for lack of creativity.
However, it's important to note that AI art has a place in some spheres. Notable examples of successful and well-received AI art in the film industry include the AI-driven films Anomalia, Echoes of Regret, and Babu’s Black Coffee – The Musical. These films have been praised for their consistent visual style, emotional weight, and immersive storytelling.
Anomalia is a rare and cohesive AI-driven film that effectively balances plot, mood, and visuals, creating an immersive emotional experience that lingers with audiences. Echoes of Regret is another AI-driven film praised for its consistent visual style and emotional weight, successfully pulling viewers into its inner world. Babu’s Black Coffee – The Musical is a chaotic, fully AI-generated Bollywood-style musical, notable for having every character, scene, frame, and even the song created by AI without any human actors or stock images.
Nu+Clear is a sharp, fast, darkly humorous AI-generated short film satirizing beauty standards with precise concept and execution, showing how AI art can blend satire and style effectively. The film project Pinocchio AI attempts to create the first fully AI-generated feature film, remaking the classic Pinocchio story.
Short films like Love at First Sight (Italy), Meme, Myself and AI (Great Britain), and Not Chosen (Chile) are finalists at AI film festivals incorporating AI-generated images, animations, and mixed media, focusing on emotional storytelling and AI's role as a creative tool.
While the use of AI in film has sparked an ethical debate, it's clear that AI art in film ranges from fully AI-generated short films and experimental features to AI-assisted production in major studio films, with several AI film festival winners gaining critical recognition for their creativity and storytelling impact. Films like The Irishman (2019), Dune: Part Two (2024), Shang-Chi and the Legend of the Ten Rings (2021), and The Creator (2023) have also incorporated AI technologies in their production pipelines, though the AI use may be specialized (e.g., visual effects) rather than full AI-generated art.
AI artist Niceaunties is currently challenging AI skeptics with her culturally fused and slightly eccentric creations. Her work, such as Anomalia and Echoes of Regret, demonstrates that AI art can produce artistically compelling narratives when combined with human intention.
The Biarritz Film Festival, an international film festival, has also used AI artwork for its promotional poster, adding to the ongoing conversation about the role of AI in the film industry. As the use of AI in film continues to evolve, it will be interesting to see how creatives and audiences alike respond to this technological innovation.
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