French Riviera welcomed the arrival of Glenn Sestig's fashion-centric design at its flagship location
In the heart of Saint-Tropez on Rue Gambetta, renowned Belgian architect Glenn Sestig has unveiled the Riviera Residence, the first international flagship store for the shoe label Morobé. The launch marked both a homecoming and a new chapter for the brand, as Sestig's design style, characterized by a monumental, symmetrical, and highly refined aesthetic, has been reinterpreted with a distinctly Mediterranean identity.
Sestig, who founded his studio in 1999, drew inspiration for his designs from modernist icons like Mies van der Rohe, Frank Lloyd Wright, and Carlo Scarpa. His early works, including designs for his parents and grandparents, reflect this influence, with modernist styles evident in his creations even as early as age 13.
The Riviera Residence, conceived as a living room, offers an intimate shopping experience. The store evokes the tranquility of a seaside retreat, with warm earth tones, natural textures, and sculptural geometric elements that echo the unhurried rhythm of the Riviera. A sand-hued, ripple-patterned carpet reinforces this feeling, providing a soft escape from the summer heat and a refreshing contrast to the sensory overload of traditional retail.
The design of the Riviera Residence also draws on elements from Morobé's other locations, such as the Seaside Apartment in Knokke and the Antwerp Townhouse. The store introduces a Mediterranean twist to Sestig's signature style, softening the urban edge that is a hallmark of his designs.
Glenn Sestig nearly pursued a career in fashion before turning to architecture. His architectural designs from his early years resemble modernism, but the Riviera Residence, influenced by modernist design icons, presents a unique blend of traditional and contemporary styles. The store introduces a new chapter in Sestig's career, one that seamlessly merges his love for modernism with the charm of the Mediterranean.
The Riviera Residence is more than just a store; it's a testament to Sestig's enduring influence on contemporary architecture and a celebration of Morobé's commitment to quality and design. As customers step into the store, they are not just shopping for shoes, but experiencing a piece of art that combines the best of both worlds.
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