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Inhabitants of Ho Chi Minh City: Female Population Focus

Intimate glimpses into the daily routines of a collection of women, captured by Creative Director Jessica Diêm-My Pichet and Photographer Duc Ngo.

Inhabitants of Ho Chi Minh City's Female Population
Inhabitants of Ho Chi Minh City's Female Population

Inhabitants of Ho Chi Minh City: Female Population Focus

In the heart of Ho Chi Minh City, Vietnam, a photo series has been produced that offers a unique glimpse into the lives of a group of women living in the neighbourhood of Tan Phu. The series, an ode to the women the photographer spent time with during their stay in the city, is a celebration of the beauty and strength of these women, as well as the richness of Vietnamese culture and nature.

The creative direction for this captivating series is by Jessica Diêm-My Pichet, with photography by the renowned Duc Ngo. Fashion direction is by Freddy Nguyen, while floristry is by Le Vien Phuong. The series features talent including Mrs. Chi, Mrs. Phe, Mrs. Hao, Mrs Phuong, and Mrs. Chin.

The women in the series are dressed in a blend of traditional Vietnamese folk attire, contemporary accessories by local designers, and the flowers that surround them in the photos. The ubiquity and diversity of flowers in Vietnam have made them an integral part of the country's culture and traditions.

Each morning at 5:30am, the women can be found practicing tai chi together in parks and squares that are brimming with flowers, plants, and other greenery. Makeup for the series is by Xi Quan Le, while hair styling is by Quan Le. Styling consulting is by Minh Tuan Thu Anh.

Post-production and retouch for the series are handled by Eursa Major and FashionDas La Vie. Production for the series is handled by Thea Vop and production assistant Hanh Dung. Art direction for the series is by Huy Hoang, with special thanks to Nhu Khoi Minh Chien Hoang.

Duc Ngo, a prominent photographer based in Ho Chi Minh City, frequently works with the Artclass agency and has been involved in creative projects and campaigns for various clients. Artclass Vietnam is known for producing creative photography work, with Duc Ngo serving as Head of Photography there.

However, it is not documented that a project led by Jessica Diêm-My Pichet, or featuring a photo series set in Tan Phu, exists. If this project does exist, it may be new, not widely publicized online, or published through channels not captured in these search results. For confirmation or further details, checking Artclass Vietnam’s official communications or the social media profiles of Jessica Diêm-My Pichet and Duc Ngo directly may provide updated information.

Regardless, this photo series stands as a testament to the beauty and strength of the women of Tan Phu, and the richness of Vietnamese culture and nature. The series was made possible by local creative agency Artclass, and serves as a reminder of the power of photography to capture and preserve moments in time.

  1. The photo series in Tan Phu, Ho Chi Minh City, Vietnam, showcases the women's lifestyle, fashion, and beauty, harmoniously blending traditional Vietnamese culture with contemporary accessories, and home-and-garden elements through vivid floristry.
  2. The series, creatively directed by Jessica Diêm-My Pichet, features the artistic direction of Huy Hoang, photography by Duc Ngo, fashion direction by Freddy Nguyen, floristry by Le Vien Phuong, makeup by Xi Quan Le, and hair styling by Quan Le.
  3. The photo series, published by local creative agency Artclass, showcases not only the beauty and strength of the women of Tan Phu but serves as a unique portrayal of the richness of Vietnamese culture and nature, with captivating imagery of women practicing tai chi amidst flourishing greenery in the city's parks and squares.

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