Launches New Initiative: 'Experience Classic Every Day' by KRBL Limited
KRBL Limited, a leading player in the rice industry, has announced a new campaign for its premium rice variant, India Gate Classic Basmati. The campaign, titled 'Banaiye Har Pal Classic', aims to celebrate togetherness and cherish life's moments.
The campaign is being launched during the Indian festive season and will be marketed across various platforms. This includes television, OTT platforms, digital platforms, outdoor media, cinema, and in-store activations. The new campaign can be viewed here.
The campaign film features evocative stories narrated by none other than Amitabh Bachchan. It showcases small but meaningful moments that often get lost in the rush of routines as a poignant reminder to pause and focus on what truly matters: TIME. The role of the speaker in the film was undertaken by Naseeruddin Shah.
The stories in the campaign portray India Gate Classic as a symbol of connections, standing for togetherness, enduring relationships, and joy. The logo for the new campaign can be found here.
KRBL Limited has been actively focusing on pivoting itself as a foods company, with launches in Biryani masala and healthy edible oils. However, this press release does not contain any new information about these aspects or KRBL's market leadership. The company currently holds a 39% share in General Trade, 41% in Modern Trade, and 44% in E-commerce.
The new campaign emphasises the beauty of family closeness and the shared moments over food. KRBL aims to encourage families to spend time together and create lasting memories, especially during the Indian festive season. However, it's worth noting that this press release does not contain any new information about this focus of the campaign.
The Tribune is publishing this content as received, with no editorial responsibility or liability for its accuracy or content. The press release about the new campaign comes from PRNewswire under an arrangement with PTI.
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