Luxury Saudi brand, Lavish Concepts, establishes its atelier in London
In the heart of Chiswick, London, on June 26, 2025, the luxury lifestyle brand Lavish Concepts unveiled its first permanent atelier, marking a significant step from its previous temporary pop-ups in the UK capital. The atelier, designed to offer a "slow, salon-style shopping experience," is a testament to the vision of its founders, Nada Altobaishi and Hala Al-Sharekh, who aim to redefine the luxury shopping experience.
## A New Approach to Luxury
The philosophy of Lavish Concepts revolves around reframing how people experience luxury. The atelier, unlike a conventional boutique, is meticulously designed to emphasize quality over quantity, with each item carefully selected for its artisanal skill, cultural heritage, and contemporary design. This approach is deeply intentional, as evidenced by the inclusion of nine Saudi brands, such as Dalsh Designs, Herfah, Yarakech, and Qormuz, which seamlessly blend traditional heritage with modern, wearable designs.
## Engaging Customers Through Storytelling
By offering this unique shopping experience, Lavish Concepts seeks to engage customers in a more personal and meaningful way. The brand believes that the stories behind the pieces and partner brands in the atelier deserve more than a passing glance. This approach contrasts with fast-paced retail environments, instead inviting customers to savor the craftsmanship and history behind each piece.
## The Saudi Identity at the Core
Every element of the Lavish Atelier is shaped by the Saudi identity, according to Hala Al-Sharekh, the brand's "brand visionary." This is evident in the aesthetics, hospitality, and curation process of the atelier.
## Expansion Plans and Future Events
While the atelier currently stands as the first permanent home for Lavish Concepts, plans are in place for events in Saudi Arabia within the next 18 months. The wider lineup of brands in the atelier includes products from the UK, US, UAE, Oman, Morocco, and Jordan, indicating a global focus in the brand's vision.
## A Lasting Impression
Nada Altobaishi, co-founder of Lavish Concepts, views the atelier as an invitation to participate in the Lavish lifestyle. She hopes that visitors will feel like they've stepped into a slower, more considered rhythm, with the atmosphere of the atelier staying with them beyond their visit. This focus on creating a lasting impression sets Lavish Concepts apart in the luxury retail landscape.
- The new Lavish Atelier in Chiswick, London, is not just a boutique, but a destination that aims to redefine luxury by emphasizing quality, artisanal skill, and contemporary design.
- In line with its philosophy, the atelier features nine Saudi brands like Dalsh Designs, Herfah, Yarakech, and Qormuz, showcasing a blend of traditional heritage and modern, wearable designs.
- Lavish Concepts intends to engage customers in a more personal and meaningful way by offering a unique shopping experience that invites them to delve into the stories behind each piece.
- The Saudi identity is at the core of the Lavish Atelier, as reflected in its aesthetics, hospitality, and curation process, according to Hala Al-Sharekh, the brand's "brand visionary."
- Besides the London atelier, Lavish Concepts has plans for events in Saudi Arabia within the next 18 months, and the atelier's brand portfolio includes products from various countries such as the UK, US, UAE, Oman, Morocco, and Jordan.
- Nada Altobaishi, co-founder of Lavish Concepts, envisions the atelier as an experience that leaves a lasting impression on visitors, allowing them to step into a slower, considered rhythm that stays with them long after their visit.
