Predicting a shift in interior design trends: The 'Portuguese girl aesthetic' is set to take over as the preferred style for stylish home decorations in the upcoming year, replacing the French girl chic.
In the vibrant world of home decor, a new trend is making waves - the Portuguese Girl Aesthetic. This playful, maximalist, and imperfectly beautiful style, reminiscent of Lisbon's colourful culture, is capturing hearts and homes alike.
According to recent data, Pinterest searches for "Portugal outfits" and "Portuguese tiles" have increased by an impressive 200% and 160% respectively in the last six months, indicating a growing interest in all things Portuguese. This trend extends beyond fashion and into home decor, with an emphasis on bold colors, rich patterns, and textures inspired by Portugal's rich heritage and warmth.
Assouline's destination photography coffee table books, particularly those focusing on Lisbon, are proving popular among those embracing this aesthetic. The trend invites breaking the rules and having fun while decorating, encouraging individual style and self-expression.
Key elements of the Portuguese Girl Aesthetic include a vibrant color palette, with earthy tones, pastel shades, and rich colors common in Portuguese architecture and culture. Traditional Portuguese textiles like azulejos (tiles) or vintage fabrics are often incorporated. Maximalism with personality is key, with a mix of patterns, textures, and vintage items creating a lively, eclectic space. Natural materials such as wood or stone are also used to bring a touch of the Portuguese countryside into the home.
The trend also embraces imperfections and rustic touches, with distressed or vintage furniture adding character. Stripes, gingham, checks, and coastal stripes are popular choices for creating a colorful, patterned statement. Accessorizing with pattern is essential, and items like Dunelm lampshades with gingham patterns or M&S homeware's embroidered floral cushions reminiscent of traditional Portuguese tile designs are good ways to incorporate the trend.
Investing in art prints with fun motifs, color, and pattern, like the Portuguese sardine design on a striped backdrop, is an easy way to bring the aesthetic into a home. Chloe Barrow, an interior expert at Laura James, advises focusing on accessories for the Portuguese Girl Aesthetic, such as coasters, vases, tea towels, and cushions in primary colors or with bold fruit and sea-inspired motifs.
The final look of the Portuguese Girl Aesthetic includes textures, vibrant colors, and playful motifs. Mixing "wrong" patterns in the right way can open up possibilities in home decor. A blue and white jug with a decorative scalloped design is a popular choice for those embracing the aesthetic.
The Portuguese Girl Aesthetic is a playful antidote to minimalist spaces and encourages mixing patterns and textures. Bordallo Pinheiro, the brand behind the cult favorite cabbage leaf tableware, is a Portuguese brand that fits well with this decorating and styling approach. Anything patchwork or crochet, like the wavy-edge patchwork bedspread from Amazon, also fits the bill.
As we move into 2025, the Portuguese Girl Aesthetic is a growing trend in home decor. It's a celebration of personality, color, and fun, creating warm and inviting spaces that reflect the vibrant spirit of Portugal.
In the realm of fashion and beauty, an increased interest in Portuguese-inspired outfits, as indicated by a 200% surge in Pinterest searches for "Portugal outfits," suggests that this trend is not confined to home decor but also extends to personal style. Home-and-garden enthusiasts, picking up on this trend, may choose to incorporate maximalist elements reminiscent of the Portuguese Girl Aesthetic, such as rich colors, bold patterns, and traditional Portuguese textiles like azulejos, into their own living spaces to create a lively, eclectic environment that reflects the vibrant spirit of Portugal.
