Premium perks for the wealthy elite: Launch of Visa Private for high-income individuals in the UAE, offering exclusive deals and complimentary hotel stays.
In the bustling city of Dubai, known for its wealth and luxury, Visa has launched a new product tailored for high net worth individuals (HNWIs). The service, named Visa Private, offers a unique blend of luxury and convenience for its elite clientele.
Visa Private, unveiled in 2025, is the brainchild of Yuri Topunov, Vice President and Head of Products & Solutions for Visa in the MENA region. Topunov stated that Visa Private reflects the lifestyle of the region's most discerning clients.
The service caters to the needs of Dubai's affluent residents, with 86,000 millionaires and 23 billionaires, making it the fourth wealthiest city in Europe and MENA. Dubai's safe-haven status, low taxes, and diversified economy continue to attract wealthy individuals from around the world.
Visa Private is more than just a premium credit card. It offers a wide range of privileges beyond regular card payment functionality. Cardholders can enjoy year-round discounts at select fine-dining venues and beach clubs across the GCC. Complimentary lounge access for the cardholder and two guests is another perk, as is airport transfer services within the UAE.
Travel enthusiasts will appreciate the carefully curated travel offers, exclusive access to Club Med, and a complimentary hotel night stay across 20+ premium hotels. For the fashion-conscious, Visa Private cardholders receive Harrods Gold tier membership.
For those who enjoy sports, complimentary access to leading padel courts is provided. Visa Private upholds the highest standards of security and convenience, ensuring a seamless way for HNWIs to pay, and a richer set of experiences when they do.
The launch of Visa Private is a testament to Visa's commitment to turning insight into action by working closely with their bank partners. The service is designed to deepen customer relationships for bank partners and support the UAE government's wider digital commerce agenda.
Visa Private will be available first in the UAE before a wider GCC rollout. With its unique blend of luxury, convenience, and exclusive privileges, Visa Private is set to redefine the way HNWIs experience payment and lifestyle in the region.
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