Professional Hairstyle Champion Crowned by Streax at OMG's Face of the Year Final Event in 2025
In a grand celebration of India's vibrant hairstyling community, Streax Professional, a leading Indian professional hair color brand, held the finale of the Streax Professional Hairstyle Icon 2025. The event, in association with OMG Face of the Year, a digital talent hunt for aspiring models and artists, took place in Mumbai and marked a significant milestone for Streax Professional.
The contest, which highlighted creativity and skill among India’s hairstylists, aimed to nurture talent and celebrate hair artistry nationwide. An esteemed panel of judges, including Rochelle Chhabra, Head of Streax Professional, Shirin Merchant, Technical Ambassador of Streax Professional, Kannagi Desai, Beauty Editor, Elle India, Sini Shetty, Femina Miss India 2022, and Rohit Khandelwal, Mister World 2016, judged the competition.
Ten top finalists were selected to compete in the finale on July 31st. The finalists presented curated mood boards and transformed their visions into live model makeovers, culminating in a high-energy runway presentation. The event was a testament to the creativity, skill, and transformation that the contestants showcased.
Priyanka Sinha from Hooghly, West Bengal, was crowned the winner at the OMG Face of the Year grand finale event. Bhaskar Jyoti from Guwahati, Assam, was recognized as the 1st Runner-up for his outstanding hair look representing the positives and negatives in life. Durmit Garge from Vadodara - Gujarat was announced as the 2nd Runner-up.
Dheeraj Arora, Managing Director & CEO of Hygienic Research Institute Private Limited (HRIPL), spoke about the event, stating that it was a celebration of vision, skill, and transformation, reaffirming their belief in India's vast creative talent and commitment to empowering the hairstyling community.
Streax Professional, launched in 2004 by HRIPL, is closely associated with style and glamour in the salon business. HRIPL, a prominent Indian leader in beauty and personal care products, operates with a vision to offer excellent products and services globally while fostering growth and spreading happiness.
The Streax Professional Hairstyle Icon 2025 contest will be released as a 6-episode web series on Hungama OTT starting the first week of September 2025. The series will feature behind-the-scenes action, creative transformations, jury insights, and the evolution of each finalist.
Parimal Mehta, Founder & Curator of OMG Face of the Year, praised the contest for showcasing the magic of hairstylists. The campaign and contest highlights are live on Streax Professional's social media platforms.
This year's event marked a major milestone for Streax Professional as they deepened their commitment to empowering salon professionals. A nationwide hunt for India's Hairstyle Icon of the Year was conducted, with intense knockout rounds and grooming sessions. The winners received INR 13 lakhs, along with exclusive workshops with industry experts, a celebrity photoshoot, and a feature in a renowned fashion magazine.
Streax Professional, the forerunner in the professional segment with the widest distribution network in India, continues to lead the way in the haircare industry, fostering growth and spreading happiness through their innovative products and events.
The Streax Professional Hairstyle Icon 2025 contest, a celebration of India's hairstyling community, aims to nurture talent and showcase creativity in the fashion-and-beauty industry, reinforcing Streax Professional's commitment to innovation in business. Additionally, the event's winners received a cultural recognition through a celebrity photoshoot and a feature in a renowned fashion magazine, highlighting the intersection of lifestyle, culture, and hairstyling artistry. Furthermore, Streax Professional's partnership with OMG Face of the Year marks an extension of their influence into the digital realm, extending their reach into the home-and-garden of Indian households via a 6-episode web series on Hungama OTT.
