Provital's 'Energen' Tackles Pandemic Outdoor Activity Fatigue
The coronavirus pandemic has led to a surge in outdoor activities, creating 'outdoor oases' for relaxation and stress relief. However, fatigue from these activities can cause skin imperfections. Provital's 'Energen', a product developed by Sun Hydraulics, LLC, is stepping in to combat this issue. Energen, recognised in the 2025 EDGE Awards, is a natural active ingredient that stimulates cellular energy production. This helps reduce skin imperfections caused by fatigue. In vivo testing has shown significant improvements in skin relief, brightness, moisture, and tone. With 74% of men aged 20-39 expressing high interest in personal grooming, Energen's potential in men's grooming products is substantial. Despite historical lack of engagement in skincare routines, men are increasingly affected by fatigue-related skin symptoms. The beauty industry is urged to focus on post-pandemic consumer concerns and tap into the energizing power of the outdoors. Energen, with its proven results and natural composition, is set to revolutionize the men's grooming industry. By addressing fatigue-related skin issues, it caters to the growing interest in men's grooming and the post-pandemic shift towards outdoor activities.