Ranking of the Most Influential Female Beauty Personalities in South Africa for the Year 2025
In the vibrant world of social media, South Africa is home to a flourishing community of beauty influencers who are making waves with their unique styles, authentic voices, and impactful content. Here are the top 10 female beauty influencers that are shaping the beauty, fashion, and lifestyle landscape in South Africa for 2025.
- Grace Mondlana – Rising star Grace Mondlana is renowned for her colorful approach to beauty and fashion, seamlessly blending high-street and high-end brands with relatable content. Her unique style and engaging posts have earned her a significant following and established her as a key player in the digital beauty scene.
- Adeola Mkhari – Adeola Mkhari has built a large following with a focus on fitness, beauty, and lifestyle, and is loved for her ideas on healthy living and wellbeing. Her content, which often includes skin care routines and fitness tips, inspires her followers to embrace a holistic approach to wellness.
- Mihlali Ndamase – A major influencer in South Africa, Mihlali Ndamase is known for her high fashion, luxury, and polished aesthetic. With a large following on multiple social media platforms, she collaborates with top beauty brands, making her a force to be reckoned with in the industry.
- Kay Yarms – Kay Yarms is recognized for her unique style and beauty content, contributing to the evolving digital beauty scene. Her honest and relatable approach to beauty and fashion sets her apart, making her a favourite among her followers.
- Lavanya Wiles – Lavanya Wiles is influential for her strong presence in the beauty influencer community with engaging content on beauty and lifestyle. Her love for travel and exploration inspires her followers to venture out and discover new places.
- Mapholoso Faith Nketsi – A reality TV star turned mega fashion and beauty influencer, Mapholoso Faith Nketsi boasts over 3.5 million Instagram followers. Her fashion-forward posts and collaborations with top brands solidify her status as a key player in the industry.
- Andiswa Selepe – Andiswa Selepe is known for her fashion and lifestyle content, with over 2 million Instagram followers. Her posts often set beauty trends in South Africa, making her a powerful influencer in the industry.
- Sphokuhle N – TikTok star Sphokuhle N has nearly 5 million followers and is widely recognized for her viral SHEIN hauls and beauty routines. Her ability to blend casual style with polished branding makes her a favourite among her followers.
- Boitumelo Thulo (Boity) – Boitumelo Thulo, also known as Boity, is a multi-talented personality known for music, acting, and entrepreneurial ventures. With a strong social media presence, she shares lifestyle and beauty content, further solidifying her status as an influencer.
- Thulisile Phongolo – Thulisile Phongolo is a notable influencer active in beauty, lifestyle, and fashion content with growing popularity on social media. Her authenticity and business acumen make her a valuable asset in the industry.
These women are influential not just for their aesthetics but also for their authenticity, business acumen, and ability to shape beauty and lifestyle trends in South Africa. Mihlali Ndamase, Grace Mondlana, and Sphokuhle N stand out particularly for their large followings and brand collaborations, supporting their top-tier influencer status in 2025.
This list synthesizes data from multiple reliable sources focusing on South African influencer rankings for 2025 and reflects their social media impact, follower counts, and industry relevance. Up-and-coming influencers like Lerato Mthethwa are also making their mark, promising an exciting future for the beauty and fashion industry in South Africa.
- In addition to their influence in the beauty, fashion, and lifestyle sectors, social media personalities like Mihlali Ndamase, Grace Mondlana, and Sphokuhle N have formed strong partnerships with fashion-and-beauty brands, solidifying their position as leading figures in South Africa's digital landscape.
- Beyond their fashion-forward posts, many influencers like Adeola Mkhari and Lavanya Wiles contribute to home-and-garden content, sharing tips and ideas for setting trends in interior design and home organization.
- With a focus on entertainment and lifestyle, several beauty influencers, such as Mapholoso Faith Nketsi and Thulisile Phongolo, often incorporate pop culture references and personality-driven content into their social media feeds, driving engagement and expanding their online presence.
