Rapidly Emerging Jewelry Label: ALT Paris Offers Stylish and Trendy Accessories to Watch Out For
ALT Paris, a contemporary jewellery brand, has recently expanded its presence in the French market with the opening of a second boutique in the heart of Paris. This move comes just two months after the launch of its first standalone store in the Passage Choiseul, a 19th-century passageway filled with restaurants and shops.
The brainchild of Theo Jaquet, ALT Paris was officially established in 2022. Jaquet, who previously worked in digital communication for luxury brands, found inspiration for his brand in the chain of an old pocket watch, passed down through his grandparents' jewellery. The brand is unisex, offering a range of sizes that fit necks, fingers, and wrists of various dimensions.
The brand's jewellery pieces are designed to be layered and come in up to five different thicknesses. Each piece is available in silver, vermeil, or 18ct gold. The pillars of the perennial collection at ALT Paris are earcuffs, bangles, and necklaces, with the necklace designed by Jaquet featuring a rounded carabiner clasp and a small engraved medal.
ALT Paris's ateliers are based in France, with one near Reims and the other near Lyon. This proximity allows Jaquet to easily survey prototypes and communicate effectively with his artisans in his mother tongue. The brand's jewellery is also available at the new Printemps store on Wall Street in New York City, as well as boutiques in Tokyo and Osaka.
In addition to its new Paris boutique, ALT Paris has stores in Biarritz, Marseille, and Saint-Tropez. The brand has not committed to upcycling internally but allows clients to redesign their old jewellery, offering them the option to melt down old jewellery and redesign it according to the ALT blueprints.
Jaquet's vision for ALT Paris is to create timeless pieces with transgenerational appeal. This vision is reflected in the brand's offerings, which are designed to be worn and cherished for years to come. For those interested in learning more about ALT Paris, fashion or jewelry industry publications, or visiting their official website, are excellent resources.
With its chic designs and commitment to quality, ALT Paris is undoubtedly a brand to watch in the jewellery industry. As it continues to grow and expand, it's clear that ALT Paris is making its mark in the world of contemporary jewellery.
The expansion of ALT Paris's presence extends beyond the French market, as their unique contemporary jewellery pieces are now available in the Printemps store on Wall Street, New York City, as well as boutiques in Tokyo and Osaka. Aside from their in-store shopping options, an emphasis on a lasting lifestyle is reflected in ALT Paris's offerings, with their fashion-and-beauty category also catering to home-and-garden enthusiasts through their repair and redesign service for old jewelry, reinforcing the brand's commitment to sustainability.
