Redefining broadcasting landscape: Launch of AI-driven news channel by Discover Pakistan marks a global first in the industry
Pakistan Today English News, a groundbreaking initiative by Discover Pakistan, has made history as the world's first fully AI-powered English news channel. Launched on August 14, 2025, this innovative news platform is set to revolutionise the broadcasting industry.
A Shift in Broadcasting with AI
The channel features a full roster of AI-generated anchors, reporters, analysts, and programme hosts, along with AI-based production. This significant shift in the industry leverages AI to deliver news with unprecedented realism.
Lifelike AI Avatars
The channel utilises advanced facial and voice technology to create lifelike AI avatars. These avatars, equipped with over 1,500 facial movements and sophisticated body gestures, create a natural and lifelike on-screen presence.
Global Reach and Language Support
While primarily broadcasting in English, Pakistan Today English News plans to add a live translation feature soon, allowing it to broadcast in over 40 languages. This move aims to make the channel's accurate, unbiased, and round-the-clock news coverage accessible to a global audience.
Enhancing Journalistic Integrity
The use of AI in Pakistan Today English News is designed to ensure consistent, fact-based news delivery. This allows human resources to focus on in-depth investigative reporting and critical analysis, enhancing the quality of news provided.
Pioneering Media Innovation
Discover Pakistan, the parent company of Pakistan Today English News, is a leading infotainment TV channel and a pioneer in media innovation. The company had previously debuted the world's first AI TV talk show in June 2023. Dr. Kaiser Rafiq, the CEO of Discover Pakistan, has been instrumental in driving these innovations.
The launch of Pakistan Today English News marks a forward-thinking solution to the challenges of modern media, promising a future of broadcasting journalism that is more efficient, accurate, affordable, and globally accessible.
[1] Pakistan Today English News Official Website [2] Discover Pakistan Press Release [3] BBC News: Pakistan Today English News Launched [4] Dr. Kaiser Rafiq's LinkedIn Profile
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