Rediscovered Favorites: 18 Items Gen Z Adores, Just as They Were Popular Two Decades Past
In the ever-evolving world of fashion, beauty, and self-care, Gen Z's influence continues to shape the market, and Canada is no exception. Here are some Gen Z-approved products gaining traction on TikTok, suitable for adult shoppers looking to stay trendy and relevant.
A Korean skincare favourite, snail mucin serum, is widely praised for its hydrating and healing properties. It's often hailed as the secret to achieving the sought-after glass-skin look. Face massagers, another popular choice, help reduce puffiness and improve skin elasticity, gaining strong appeal among both women and men.
Heatless hair curling sets are practical and effective hair styling tools that are gaining popularity for their ease of use and visible results. For those seeking long-lasting lip products, Wonderskin Lip Stain and P.Louise Lip Duo are favoured for their low-maintenance wear, reflecting Gen Z’s trend toward durable beauty items.
Barrier creams, skincare products that protect against irritants and dryness, have seen a rising trend, boosted by viral TikTok videos. Weighted sleep sacks, a comfort and wellness product, are trending due to their relaxation and sleep benefits.
Household items like dishwashing rags are also trending on TikTok, appreciated for their convenience and sustainability. Gen Z in Canada also embraces broad categories of secondhand shopping, particularly for physical books, home décor, clothing, and accessories. Platforms like Facebook Marketplace and thrift stores remain popular channels for these purchases.
Accessories and fashion items like a chain belt, adding edge to plain outfits and cinching in baggier pieces, a clear mini backpack, designed to keep essentials contained while showcasing their contents, a beaded necklace for adding color to daily jewelry, and a belt bag, an alternative to carrying more items when leaving the house, are also popular choices.
For beauty enthusiasts, a tub of holographic glitter gel, allowing for the Euphoria makeup look without touch-ups, a pack of loose gems for extra sparkle for your makeup and hair, and a CoverGirl tinted lip balm, providing a subtle berry sheen and long-lasting hydration, are must-haves.
A pair of slim sunglasses, suitable for the Y2K-inspired warm weather wardrobe, a small baguette bag, just large enough to fit a modern cellphone, wallet, and lip gloss, and a set of jumbo hair clips, helping to create a Y2K updo and holding thick hair with ease, are other fashionable options.
Lastly, a comfy bean bag chair, perfect for lounging during throwback flicks with memory foam filling, and a matching sweatsuit, providing comfort and style for various activities, are ideal for those seeking a cozy and stylish loungewear option. A pair of Steve Madden platform sandals, providing a boost while keeping feet comfortable all day, complete the list.
These items reflect Gen Z’s combined interests in skincare, beauty, self-care wellness, practicality, and environmental consciousness, all amplified by TikTok’s influential social commerce environment in 2025.
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