Rose Cultivator Extends Invitation to "Friends of the Farm" in Bogotá
2024 Garden Rose Design Contest Winners Visit Sustainable Alexandra Farms
A group of floral enthusiasts, including Marcy Almoney, the first-place winner in the 2024 Garden Rose Design Contest's Everyday Design category, recently embarked on a transformative journey to Bogota and Alexandra Farms.
The visit began with an early breakfast and warm greetings before a full day of tours and presentations at the San Ignacio farm. The group was guided through the dahlia greenhouse, given talks on composting, diversification, and even a glimpse into the farm's garden rose greenhouses. A highlight for many visitors was the opportunity to view the trial greenhouse and unreleased varieties.
On the second day, the group visited El Jardin farm, where they participated in a dahlia presentation, a rose grafting exercise, a post-harvest tour, and a fragrance workshop. The day concluded with constructing flower arrangements, a traditional dance performance by the Alexandra Farms staff, and socializing with other visitors.
Throughout the visit, Alexandra Farms prioritized sustainability, showcasing their eco-friendly rose varieties and educational workshops highlighting responsible farming methods. These workshops covered the farm's approaches to water management, waste reduction, and social responsibility, consistent with Florverde's criteria applied during the 2024 certification audit.
Alexandra Farms, a rose producer certified by Florverde Sustainable Flowers, is renowned for its strong commitment to environmentally and socially responsible practices. Their San Ignacio and El Jardin farm locations are both Florverde-certified, reflecting a consistent focus on sustainability in rose cultivation.
Marcy Almoney, who was excited to tour the farm and learn about the processes ahead of her first visit, expressed her love for flowers and her shared passion and love of flowers with Alexandra Farms and everyone there. She was surprised at how many layers of sustainability are woven into the growing practices at Alexandra Farms.
Pieter Filius, sales manager at Parfum Flower Company, was impressed with the diverse group of industry professionals who attended the tour. Urban Petals CEO Anna Stouffer found the recycling process intriguing due to the high quality that Alexandra Farms holds its product to.
Joey, who was present during the visit, took the time to listen to feedback and opinions from visitors, demonstrating Alexandra Farms' commitment to continuous improvement. The visit included hands-on learning, behind-the-scenes access, and a greater understanding of the arduous work and process behind each garden rose.
This visit aligns with broader industry trends celebrating sustainability and education in flower farming. Alexandra Farms stands out for combining responsible production with premium rose varieties and hands-on engagement through educational workshops. The event underscores Alexandra Farms' dedication to sustainability, collaboration, and the pursuit of floral excellence.
[1] Information sourced from Alexandra Farms' official website and certification documents.
- Marcy Almoney, the first-place winner in the 2024 Garden Rose Design Contest's Everyday Design category, was thrilled to tour the sustainable Alexandra Farms, which prioritizes eco-friendly practices and responsible farming methods.
- During the visit, the group received detailed presentations on diversification, composting, water management, waste reduction, and social responsibility, reflecting Florverde's sustainability criteria.
- Urban Petals CEO Anna Stouffer was particularly intrigued by the farm's innovative recycling process, while Pieter Filius, sales manager at Parfum Flower Company, was impressed with the diversity of industry professionals attending the tour.
- Throughout the visit, Joey, from Alexandra Farms, listened to feedback and opinions from visitors, showcasing the company's commitment to continuous improvement.
- The hands-on learning, behind-the-scenes access, and understanding of the arduous work behind each garden rose further cemented Alexandra Farms' dedication to sustainability, collaboration, and floral excellence.
- This visit to Alexandra Farms aligns with broader industry trends that celebrate sustainability and education in flower farming, setting a strong example for other flower producers to follow.
