Strategies for Enhancing Customer Shopping Experience through Current Retail Display Methods
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In the competitive world of food retail, creating an appealing in-store experience is crucial for shopper loyalty and impulse sales. Hillphoenix, a trusted provider of full-store refrigeration solutions with over 138 years of experience, offers valuable insights and innovative products to help retailers achieve this goal.
A flexible, agile merchandising strategy is key to boosting shopper loyalty and basket size. Hillphoenix's strategies incorporate current trends and tried-and-true tactics, focusing on strategic product placement, visual appeal, cross-merchandising, and shopper engagement tactics.
Make food the star of the store by arranging products in eye-catching, thematic displays that attract attention and encourage exploration. Use well-lit, transparent refrigerated cases or open shelving to maximize product visibility, ensuring shoppers can easily see and access items.
Cross-merchandise complementary products to create easy, one-stop meal solutions. Placing burger patties, buns, lettuce, and condiments together saves shoppers time and boosts multiple-item purchases.
Encourage impulse buying by placing affordable, enticing items like single-serving bakery treats, specialty cheeses, or flavored chilled beverages near checkouts and popular product areas. Use attractive, self-contained refrigerated cases to showcase these items effectively.
Guide customers with an intuitive store layout that directs shopper flow past high-demand and impulse displays. Positioning eye-catching items near entrances and essential products toward store back compels shoppers to browse more deeply.
Use urgent and persuasive language in signage, such as “Buy now” or “Limited time offer,” to stimulate spontaneous purchases by tapping into a sense of urgency and exclusivity.
Enhance the sensory and experiential elements of shopping by offering freshly baked items with visible ovens or signage like “just baked,” allowing customers to connect emotionally with products. Host in-store events (e.g., tastings or workshops) to build community and loyalty.
Integrate loyalty programs that engage customers beyond simple discounts. Use digital platforms with interactive features like flavor voting or personalized rewards to deepen shopper involvement and retain them long term.
Optimize shelf space and product visibility by ensuring displays are full and well-organized. Empty shelves can subconsciously deter shoppers by implying poor quality or freshness.
Hillphoenix offers several products to help retailers implement these strategies, such as the GMD-R Multi-Deck Service Refrigerated Display Case, which offers full-view panoramic service glass and illuminating LED lighting, and the PF Self-Service Multi-Deck, a self-contained refrigerated case that comes in 4-foot and 6-foot lengths, using natural R-290 refrigerant.
The company's Merchandising Matters page is a one-stop resource hub for inspiration, actionable takeaways, informative reports, real-world photos, trend reports, video tips, and blog posts. With about 75% of grocery store shoppers making purchasing decisions on the spot in-store, and 97% of shoppers treating themselves with food purchases, even with inflation, it's clear that a good in-store experience is crucial for shopper loyalty.
Food retailers are facing operational hurdles such as supply chain disruption, labor challenges, and rising costs. Strategically placed disruptive displays can make affordable indulgences accessible to shoppers, while the PTD-R-H Combination Service Hot Dome and Self-Service Refrigerated Display pairs hot-and-ready options with easy refrigerated sides in one spot, offering a convenient solution for busy shoppers.
In summary, food retailers can boost loyalty and impulse sales by creating attractive, easy-to-navigate stores that prioritize visibility and convenience, foster engagement through sensory and experiential elements, and stimulate spontaneous buys with strategic placement and persuasive messaging. Hillphoenix remains a source for merchandising insight and inspiration in this ever-evolving industry.
- To revamp the home-and-garden section of a store, consider adopting Hillphoenix's merchandising strategies, which can help create a warm and inviting atmosphere for shoppers, emphasizing attractive displays and easy-to-find products.
- Elevate the lifestyle appeal of a store by incorporating food-and-drink offerings such as artisanal cheese displays, gourmet pantry items, or herbs and spices in a beautifully designed and easily accessible supply chain organization system, providing shoppers with an upscale shopping experience.
