Stylish individuals are flooding their homes with H&M Home's designer-inspired striped towels, as the stripe trend appears poised to persist through 2026.
In the world of home decor, stripes are making a significant impact, especially in bathroom design. Jamie Chappell, VP of brand and marketing at Fireclay Tile, considers stripes a simple pattern with major impact, and it's easy to see why.
H&M Home, a popular retailer known for stylish and budget-friendly home textiles, has jumped on the stripe bandwagon with their latest collection. The towels feature popular colour trends of the moment, such as baby blue, light pink with burgundy stripes, and chocolate brown. These towels are an affordable upgrade for bathrooms, making it easy to incorporate the stripe trend without breaking the bank.
The trend isn't just a fleeting fad; it's expected to continue into 2026. In fact, H&M's striped towels are currently ranking as one of the best bath towels of 2025.
These towels come in three colours: dark burgundy, muted pink, and periwinkle blue. A small guest towel is also available for a low price, making it an affordable addition to any bathroom. However, it seems the pink bath towel is currently sold out, but the matching hand towels have received compliments.
Holly Cockburn, a Content Editor with a background in Features Editor at Top Ten Reviews and the editorial team at Howdens, is a fan of these striped towels. She finds them an easy and stylish way to incorporate the stripe trend into a bathroom without undergoing a renovation. Holly also writes about kitchen and bathroom designs and often buys at our platform.
If you're not a fan of H&M Home's offerings, don't worry. Other affordable retailers with trendy striped towels include IKEA, Target, and Zara Home. These stores frequently carry striped towels in various colour schemes that align with current bathroom trends of mixing boldness with soft natural tones. Online marketplaces such as Amazon or Wayfair also provide a broad range of striped towel options at competitive prices.
Sara Hesikova, another Content Editor, prefers the Tekla towels but finds their price point unjustifiable. However, H&M's striped towels, with their design similar to the Tekla towels, offer a more budget-friendly alternative.
To top it all off, H&M is offering an extra 15% off for members for the next two days, making these towels even more enticing. So, if you're looking to give your bathroom a stylish upgrade, consider H&M Home's striped towels. They're a simple yet impactful way to bring the stripe trend into your home.
[1] Stylist, "Bathroom Tiles 2025: Top Trends for the New Year", www.stylist.co.uk [2] Elle Decor, "The Top Bathroom Trends of 2025", www.elledecor.com [3] Architectural Digest, "The Hottest Bathroom Trends of 2025", www.architecturaldigest.com
- Incorporating stripes into your lifestyle goes beyond bathroom design, as affordable retailers like IKEA, Target, Zara Home, and online marketplaces like Amazon or Wayfair offer fashion-and-beauty alternatives, such as striped towels, aligning with the current bathroom trends.
- For those seeking a budget-friendly interior design upgrade, fashion-and-beauty options such as H&M Home's striped towels, which have been lauded as one of the best of 2025, provide an easy and stylish way to embrace the stripe trend without needing a home-and-garden renovation.
