Sustainable Solutions for Oxidised Hair: combating the issue with eco-friendly products
In the modern world, consumers are increasingly seeking authentic and transparent brands that not only work effectively but also align with their values. This is particularly true in the hair care market, where people want products that take care of them as well as their hair. One such innovation that meets these demands from all angles is Kerarice, a powerful solution derived from sustainably sourced rice proteins.
Kerarice, derived from the rice variety Oryza sativa L, is rich in antioxidant properties. It plays a crucial role in preventing hair protein degradation, strengthening hair, minimizing breakage, protecting essential amino acids, and shielding hair fibers from solar aggression. Additionally, it restores hair shine, reduces color variations caused by UVB rays, and acts as a hair cuticle repair agent.
The hair care market is evolving, with an increasing awareness of natural resource depletion stimulating demand for ecological solutions. Effective natural ingredients for combating hair color oxidation and promoting sustainability include botanicals and plant-based compounds with antioxidant and melanocyte-protective properties.
Key natural ingredients shown to help reduce oxidative damage to hair color and support hair pigment restoration are MelanoGray™, SILVERFREE™, Wisegrade®, antioxidant-rich oils, vitamins C and E, henna and indigo, and various botanical extracts.
MelanoGray™, derived from a mandarin orange from Chios, targets melanin synthesis and protects melanocytes from stress-induced malfunction, reducing gray hair quantity sustainably. SILVERFREE™, a biomimetic lipopeptide based on proline amino acid, protects hair bulbs from oxidative damage and helps restore natural hair pigmentation. Wisegrade®, a plant-based glycoprotein, activates melanogenesis and stem cell protection pathways in hair, enhancing color density and shine.
Antioxidant-rich oils like jojoba oil, castor oil, linseed oil, and essential oils such as rosemary oil and lemon grass contribute to protecting hair from oxidative stress and supporting scalp health in organic hair dyes. Vitamin C (ascorbic acid) and vitamin E (tocopheryl acetate), both widely used natural antioxidants, help neutralize oxidative agents during hair coloring and maintain hair health.
Henna and indigo, traditional plant-based dyes with natural antioxidant properties, offer permanent color with less chemical oxidation, though their process requires longer setting time and patience. Additional botanical extracts like red clay, centella leaves, myrobalan seeds, and false daisy provide natural conditioning and antioxidant effects supporting hair integrity during coloring.
Sustainability is enhanced by using plant-based, biodegradable ingredients sourced through upcycling or organic farming, avoiding synthetic chemicals like ammonia and harsh oxidizers, and formulations that protect hair's natural oxidative balance and promote melanocyte health to reduce the need for frequent re-coloring or harsh treatments.
Kerarice, manufactured using waste from the milling of this rice species, contributes to the circular economy and does not interfere with rice's food use. The application of Kerarice does not increase the demand for rice, making it sustainable.
Brands are responding to the new sustainability paradigm, with many implementing transparency policies and experimenting with minimal and durable packaging. Consumers are willing to pay more for innovative and scientific solutions in hair care. Provital's Kerarice is developed to address hair color oxidation and adheres to sustainability standards.
In conclusion, antioxidant-rich botanicals, plant peptides, natural oils, and traditional dyes like henna and indigo are effective natural ingredients to combat hair color oxidation and promote sustainable, less damaging hair care products. The future of hair care lies in these natural solutions.
References: [1] Provital. (2021). Kerarice. Retrieved from https://www.provital.com/en/products/kerarice [2] Panthenol-Vitamin-E-Complex-and-Jojoba-Oil-Improve-Hair-Color-Retention. (2017). Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5637682/ [3] Henna. (n.d.). Retrieved from https://www.ncbi.nlm.nih.gov/books/NBK92764/ [4] Indigo. (n.d.). Retrieved from https://www.ncbi.nlm.nih.gov/books/NBK92765/
- The hair care market is embracing natural solutions, with an emphasis on ingredients derived from environmental science, such as Kerarice, a powerful and sustainable rice protein solution that strengthens and protects hair.
- In line with the health-and-wellness lifestyle trend, consumers are increasingly interested in hair care products that incorporate antioxidant-rich botanicals and plant peptides, like MelanoGray™, SILVERFREE™, and Wisegrade®, to combat hair color oxidation and support sustainable, less damaging hair care.
- The application of these natural solutions extends beyond hair care, as they can also be found in home-and-garden products, like plant-based, biodegradable ingredients sourced through upcycling or organic farming, promoting a more sustainable lifestyle.
- As the demand for authentic and transparent brands grows, consumers are willing to invest in lifestyle choices that reflect their commitment to climate-change mitigation and environmental-science values, such as supporting brands like Provital that employ sustainable living practices in their product manufacturing.
