The Sleep Company Joins in a Major Achievement, Unveiling the Debut of its 150th Store, Affirming its Leading Role as India's Swiftly Expanding Comfort-Tech Brand
Sleep Revolution 2.0: The Sleep Company Dominates Comfort-Tech in India
Dive into the revolutionary world of sleep, where science meets experimentation, and comfort is redefined, all thanks to the trailblazing geniuses at The Sleep Company. They're leading the charge in the Indian market, reinventing sleep experiences while leaving no stone unturned in their quest to make cutting-edge comfort technology accessible to every household, brick-by-brick.
The latest addition to their empire is their 150th store, nestled in the heart of Mumbai, graced by the presence of Indian actor Raashii Khanna as guest of honor. As they plant their roots deep in over 45 cities across the country, The Sleep Company is building an immersive and accessible comfort-tech network that's taking the nation by storm.
From a digital-first startup in 2019 to a household name in just five years, The Sleep Company has shaken up the sleep category. Their proprietary SmartGRID technology, rapid omnichannel expansion, and a loyal base of over 10 Lakh+ customers have catapulted them to the forefront of India's fastest-growing mattress and comfort-tech brands.
With an ARR of Rs. 600 crore and a strong foothold in both metro and emerging cities, The Sleep Company has firmly etched itself as one of India's bedrock comfort-tech players.
Driven by real consumer insights, their expansion is rooted in one clear trend - today's consumers crave more than convenience; they hunger for experiential buying. In a high-involvement category like sleep, where comfort is subjective and nuanced, people are increasingly seeking the ability to touch, feel, and try before they trust. This need has shaped The Sleep Company's premium Experience Centre format, where every store is not just a retail space, but a science-backed lab where you can witness the magic of restful sleep.
The new Mumbai store brings to life the brand's signature Sleep Labs, featuring interactive demos that compare SmartGRID with traditional memory foam, demonstrating the science behind better sleep. These aren't just product trials - they're transformative experiences that educate consumers on the future of comfort.
Co-founders Priyanka and Harshil Salot express their excitement over this milestone, "Our journey started with a vision to make cutting-edge comfort technology available to every household, not just online, but through spaces where people could truly experience it. With each store, we're making that vision a reality."
This expansion represents a response to the evolving demands of consumers who are more informed, curious, and eager to invest in products that improve their lives. The duo further added, "We're excited about what lies ahead as we continue to build the future of comfort-tech in India, where wellness and lifestyle meet on the edge of innovation."
Raashii Khanna, the Indian actor who joined the grand event, shared her thoughts, "Good sleep is not a luxury, it's essential, and that's why I'm thrilled to be part of this milestone with The Sleep Company. Their focus on science-backed comfort is inspirational."
By 2025, The Sleep Company aims to occupy over 1 lakh sq. ft. of premium retail space, continuing to elevate the comfort-tech scene in India. As the lines between wellness and lifestyle blur, they aim to be at the forefront of meeting the evolving needs of a new generation - one that prioritizes both innovation and well-being.
As Asia's first and only provider of SmartGRID technology, The Sleep Company is a game-changer in the mattress industry. Their blend of scientifically supported products, technological innovation, and an immersive retail experience sets them apart in the crowd.
With a multi-pronged growth strategy, ambitious future plans centered on both offline and online expansion, and a relentless focus on the customer, The Sleep Company is set to dominate the Indian comfort-tech space.
Sleep isn't just a pastime anymore - with The Sleep Company, it's a lifestyle revolution. Get ready, India, because the future of sleep is here.
- The Sleep Company, pioneers in the Indian market, continue to innovate within the realm of comfort technology, aiming to make it accessible to every household through their growing network of stores across the nation.
- As India's fastest-growing mattress and comfort-tech brand, The Sleep Company combines scientifically supported products, technological innovation, and an immersive retail experience that elevates the comfort-tech scene in the country.
- The co-founders of The Sleep Company, Priyanka and Harshil Salot, envision a future where their brand continues to expand, meeting the evolving needs of a new generation that prioritizes innovation and well-being, both in lifestyle and wellness.
- In the world of sleep, The Sleep Company is revolutionizing comfort by integrating science, experimentation, and technology, offering consumers an experiential buying process that leads to improved lives – making sleep a priority, not a pastime.
