Two Notable Email Services for Writers in 2025, Plus a Service to Steer Clear Of
In the world of book publishing, building an email list is crucial for authors to connect with readers and promote their work. With numerous email service providers (ESPs) available, choosing the right one can be a daunting task. Three well-known ESPs have been tested by the author for their suitability for authors: MailerLite, Kit (formerly ConvertKit), and Mailchimp.
Based on features, pricing, and ease of use, the top 3 email services for authors are:
1. **Author.email** - This author-focused ESP offers integrations with book platforms and tools to track sales. It focuses on managing sender reputation by allowing only authors to use the service. Its pricing starts at $11 per month for up to 10,000 subscribers, with a 30-day unlimited free trial available. However, onboarding is manual and requires authors to join a waiting list, and it does not provide hosted landing pages; subscription forms need to be embedded on your own website.
2. **MailerLite** - Known for its user-friendly interface and strong automation capabilities, MailerLite is ideal for authors managing newsletters and campaigns. It offers identity verification to ensure email deliverability, and its free tier is available with basic automations. Paid plans increase with list size and features, making it generally more affordable than many competitors.
3. **Sender** - Sender stands out for its unlimited automation even on the free plan, including abandoned cart emails, list segmentation, and A/B testing on automations. Templates are available for emails and forms. The free plan supports up to 2,500 subscribers and 15,000 emails per month, with paid plans scaling up accordingly.
The comparison table below provides a side-by-side look at the features, pricing, ease of use, key pros, and key cons of these three ESPs:
| Service | Features | Pricing | Ease of Use | Key Pros | Key Cons | |---------------|----------------------------------------------|--------------------------------------|-----------------------------------|----------------------------------|---------------------------------| | **Author.email** | Author-specific tools, book platform integration, sender reputation focus | $11/month for <10,000 subscribers; no free tier; 30-day trial | Onboarding waiting list; embedded forms only | Designed for authors; affordable | No free plan; waiting list; no hosted landing pages | | **MailerLite** | Strong automation, user-friendly, identity verification | Free tier available (basic automations), affordable paid plans | Intuitive, beginner-friendly | Affordable, simple, automated | Free tier limited automation | | **Sender** | Unlimited automation on free, A/B testing, templates | Free up to 2,500 subscribers and 15k emails/mo, paid plans scale | Very easy to use; basic editor | Generous free plan, advanced automation | Basic email editor |
For authors wanting specialized tools and integrations related to book sales, Author.email is the best choice despite the onboarding wait and lack of a free tier. For those seeking a friendly, easy-to-use platform with good automation and affordability, MailerLite is excellent, especially for beginners. If looking for the best free plan with advanced automation and simple UX, Sender stands out as a strong contender.
Choosing among these depends on your priorities: author-specific integrations and reputation management (Author.email), ease and affordability (MailerLite), or free, powerful automation (Sender). It's essential to choose the right email service from the beginning to save time, money, and headache.
[1] https://www.author.email/ [2] https://www.mailerlite.com/ [3] https://sender.net/
- As an indie author, you might find Author.email to be the ideal email service provider, given its focus on author-specific tools and book platform integrations.
- Having trouble navigating through complex automation processes? MailerLite, with its user-friendly interface and basic automation functions available for free, could be a perfect fit for you.
- If your lifestyle is deeply rooted in the fashion-and-beauty, food-and-drink, home-and-garden, technology, or entertainment sectors, you'll appreciate Sender's advanced, unlimited automation functions without breaking the bank.
- Publishers like Rocket can help you reach a wider audience, but building an email list through a targeted email service provider is equally important to connect with readers and promote your work effectively.
- From gaining knowledge in education-and-self-development to staying updated on social media trends, having a well-crafted email list can significantly contribute to your overall lifestyle and enhance your reader engagement.
