Unexpected Changes at the Fruit Stand: Unveiling the Reason for the Refreshed Appearance of a Frequently Purchased Fruit
In a bid to enhance the sustainability and efficiency of the fruit industry, German supermarket chain Penny has initiated the sale of pineapples without their crowns in their stores. This change, implemented in September 2022, aims to decrease packaging and transport volume, thereby reducing CO₂ emissions.
The removal of pineapple crowns during harvest in the producing country also contributes to reducing domestic waste. Previously, the unused pineapple crowns often ended up in the bin, but now they are further processed in Costa Rica. Twenty percent of the pineapple crowns are utilized for new pineapple cultivation, while the rest serves as fertilizer.
The quality and shelf life of the pineapples remain unchanged, as confirmed by extensive tests. The new appearance of pineapples in supermarkets has sparked conversation and raised questions about the reasons behind the change.
This change benefits the environment by reducing waste and promoting sustainable practices. It also improves packaging and transportation efficiency, allowing for more fruits to be transported on the same surface area. Consequently, Penny markets around 2.5 million pineapples annually with a reduced environmental impact.
The crownless fruits should be available in all 2,130 Penny markets throughout the year. This initiative is part of a broader rollout by the supermarket, which also includes renovating entrance areas in their stores.
Penny's commitment to sustainability extends beyond the pineapple industry. By implementing practical changes that benefit both the environment and consumers, they are setting an example for other businesses to follow. The changes in the presentation of pineapples are just one step in Penny's journey towards a more sustainable future.
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