Unveiled Book Reveals Hidden Artworks Hidden Across Trader Joe's Stores, Including the Distinctive Brown Paper Bags
When stepping into a Trader Joe's, it's like strolling through an art gallery. Over her career, Julie Averbach has unearthed hidden masterpieces in the most unexpected places – and this beloved grocery store's vibrant aesthetic is no exception. Ever appreciated the quirky packaging, but not truly admired the murals, signs, and even the paper bags? Let's change that.
The creators behind the Trader Joe's brand have weaved together a visually enchanting universe throughout their stores. And that's the magic Averbach's latest tome, "Artful Explorations: The Hidden Brushstrokes of Trader Joe's," delves into. Mind you, it's not an official Trader Joe's production; it's an in-depth examination of our shared affection for the store, highlighting the art we likely overlooked.
Exploring the Aesthetics of Trader Joe's: A Rare Find in Literature
A book about an art gallery in a grocery store might seem peculiar, but this one's bound to win hearts, both of art enthusiasts and dedicated Trader Joe's acolytes. Within the pages, you'll embark on a captivating journey alongside Averback, as she divulges her findings from over a hundred visits to various Trader Joe's outlets. Each store's artwork is documented, and historical comparisons are drawn, all adorned with breathtaking photographs.
This isn't Averback's first dance with Trader Joe's. While studying at Yale University, she produced an award-winning thesis titled Artful Allure: Trader Joe's as a Modern Art Gallery. She's also the mastermind behind a non-profit that offers virtual art museum tours and has guided over 5,000 adults on curated art tours. This book is her latest exhibition in ink.
Rave Reviews

Given the adoration for both art and Trader Joe's, it's no surprise that the book has garnered a perfect 5-star rating on Amazon. One reviewer praised it for its innovative approach and dazzling visuals, "It was exceptionally detailed and a fascinating read," they confessed, "Visiting a Trader Joe's after reading the book feels like stepping into a museum, and the art comes alive."
Another reviewer found it a perfect gift idea, "Wrap this beauty in a Trader Joe's bag and gift it to your host: a piece of art from the world of Trader Joe's," they suggested. "A really engaging read, enabling a deeper appreciation for Trader Joe's."
Must-Have Coffee Table Books to Elevate Your Living Room's Vibe## Where to Find It
You can easily acquire the paperback or hardcover versions of "Artful Explorations: The Hidden Brushstrokes of Trader Joe's" on Amazon or at select local bookstores. There's also a Limited Collector's Edition available, boasting a silver-foiled cover, hand-stamped art by NYC Trader Joe's artist Peter Arkle, and both Arkle and Averback's signatures on each copy. Each of the few hundred copies is truly a treasure to behold.
- Julie Averbach's latest book, "Artful Explorations: The Hidden Brushstrokes of Trader Joe's," has captivated both art enthusiasts and dedicated Trader Joe's acolytes, making it a rare find in literature.
- Because of the innovation in approach and dazzling visuals, the book has received a perfect 5-star rating on Amazon, according to one reviewer, who stated, "Visiting a Trader Joe's after reading the book feels like stepping into a museum, and the art comes alive."
- You can find the paperback or hardcover versions of "Artful Explorations: The Hidden Brushstrokes of Trader Joe's" on Amazon or at select local bookstores, or opt for the Limited Collector's Edition, which includes a silver-foiled cover, hand-stamped art by NYC Trader Joe's artist Peter Arkle, and both Arkle and Averback's signatures on each copy.
- Aside from her groundbreaking book, Averbach is also known for her work with a non-profit that offers virtual art museum tours and has guided over 5,000 adults on curated art tours, showcasing her lifelong passion for art and the hidden masterpieces it contains.