Using Oats Instead of Glycerin for Hair Care
In the ever-evolving world of beauty, consumers are increasingly seeking natural and versatile ingredients for their daily routines. The focus is on products that promote skin health, hydration, barrier repair, and gentleness.
One such trend is the foodie beauty movement, which links healthy eating and healthy beauty. Oats, a superfood ingredient, have become a star in this movement due to their impressive nutritional profile and hydrating compounds.
Oats have long been traditionally used for skin dryness and irritation. They contain saponins, which have hydrating properties and contribute to resistance against fungal attacks in many plant species. Oats also contain chains of polymers with hydrophilic groups that bind water molecules, keeping hair smooth, shiny, and hydrated.
Glycerin, a polyol derived from vegetable oils or animal fats, is one of the most effective humectants, retaining moisture in the skin, hair, and scalp. It creates a protective barrier to block moisture in the skin and hair follicles. However, oats share similar moisturizing properties, making them a perfect glycerin alternative for hair.
Provital's H.GL. - M.S. oat extract offers a multifunctional action with rich hydration, antibacterial activity, and antioxidant properties. It is 99.5% natural origin, vegan, and compliant with COSMOS standards, ensuring the commercialization of a natural, nutritious, and environmentally friendly product.
Other favored ingredients include ceramides, niacinamide (Vitamin B3), astaxanthin, botanical actives like aloe vera, green tea, and manuka honey, alpha hydroxy acids (AHAs) and beta hydroxy acids (BHAs), squalane, and microbiome-friendly ingredients like prebiotics, probiotics, and postbiotics.
Ceramides are natural fats essential for repairing and protecting the skin barrier, retaining moisture, and keeping skin hydrated and resilient. Niacinamide strengthens the skin barrier, reduces redness, minimizes pores, regulates oil, fades dark spots, and brightens skin without irritation. Astaxanthin, a powerful antioxidant, helps protect skin from UV damage, reduce wrinkles, and improve firmness.
Botanical actives like aloe vera, green tea, and manuka honey are popular for their calming and multitasking benefits. AHAs and BHAs are natural exfoliants that help remove dead skin cells, improve skin texture, and reduce acne. Squalane, a lightweight, skin-friendly oil, offers gentle hydration without greasiness and strengthens the skin barrier. Microbiome-friendly ingredients support healthy skin flora, improving overall skin clarity and reducing sensitivity.
These ingredients are favored for being clean, effective, and suitable for various skin types and concerns, enabling consumers to build simplified, gentle, and effective daily skincare routines. In the post-COVID-19 era, simplicity is a key issue, both in terms of security and sustainability. Consumers can be satisfied with a natural, sustainable, and versatile product and experience overall well-being.
Moreover, consumers are adopting beauty rituals for moments of pleasure, calm, and relaxation. The focus on natural and versatile ingredients aligns with this trend, as these products often come from recognizable and easily understood sources, fostering a sense of trust and reliability among consumers.
In conclusion, the beauty industry is moving towards a more natural and sustainable future, with consumers seeking products that are not only effective but also gentle on their skin and the environment. Oats, with their hydrating properties and nutritional benefits, are set to play a significant role in this trend.
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