Walmart goods showcased in Mashable's new shoppable virtual residence
In an exciting development for digital shopping, Mashable Home is set to launch a fully virtual experience at this year's South by Southwest (SXSW) festival. This transformation, born from the success of the Mashable House during SXSW in Austin, Texas, promises an immersive and interactive journey for attendees.
The virtual Mashable Home will feature six core rooms, each designed to inspire and engage users. From March 8 to March 12, new content will be introduced through a live programming event. One of the key features of this virtual experience will be the integration of shoppable content, powered by Walmart, allowing users to browse and purchase a variety of products directly within the virtual platform.
Walmart's shoppable content will showcase a range of beauty products, including L'Oréal's Maybelline and NYX Cosmetics, Bliss, The Lip Bar, Kim Kimble, and Marc Jacobs fragrances. Additionally, users can expect to find springtime products for their kitchen, living room, and outdoor space.
This innovative approach combines entertainment and e-commerce seamlessly, with immersive online media, social streaming, virtual events, and clickable product placements tied to Walmart's inventory. Users can shop in real-time as they experience curated content, panels, and showcases online.
Mashable's partnership with eBay also extends to the virtual Mashable Home, with shopping tag icons in articles and images enabling users to buy items directly from eBay's marketplace.
Other retailers and tech companies, including Instagram and Google, are also investing heavily in incorporating shoppable content in various channels. Instagram recently launched "Shopping in Reels," allowing users to purchase products tagged within the Reels. Google's video shopping platform, Shoploop, allows consumers to discover several products through 90-second or less videos.
The Mashable Home's virtual experience also includes interactive games, live on-demand programming, and shoppable hotspots. Each room comes with programming, such as cooking videos featuring influencers using Walmart's groceries and cooking tools.
All of the content will be accessible through April 8, providing users with ample time to explore and shop the virtual Mashable Home. As the world continues to embrace digital experiences, this innovative approach blending entertainment and e-commerce is sure to set a new standard for virtual events.
- The virtual Mashable Home at SXSW will offer an immersive, interactive journey, integrating shoppable content powered by Walmart.
- Users can expect to find a variety of products in the virtual platform, including beauty items from L'Oréal's Maybelline and NYX Cosmetics, Bliss, The Lip Bar, Kim Kimble, and Marc Jacobs fragrances.
- The virtual Mashable Home also includes springtime products for the kitchen, living room, and outdoor space.
- Mashable's partnership with eBay allows users to buy items directly from eBay's marketplace through shopping tag icons in articles and images.
- Instagram and Google are also investing in shoppable content, with Instagram launching "Shopping in Reels" and Google introducing Shoploop.
- In addition to shoppable content, the Mashable Home's virtual experience features interactive games, live on-demand programming, and shoppable hotspots.
- As digital experiences continue to grow in popularity, the innovative approach of blending entertainment and e-commerce in the virtual Mashable Home is likely to set a new standard for virtual events.
